X has published its most detailed accounting of its content moderation practices since Elon Musk’s takeover of the company. The report, X’s first in more than a year, provides new insight into how X is enforcing its rules as it struggles to hang on to advertisers who have raised concerns about toxicity on the platform.
The report, which details content takedowns and account suspensions from the first half of 2024, shows that suspensions have more than tripled since the last time the company shared data. X suspended just under 5.3 million accounts during the period, compared with 1.6 million suspensions during the first six months of 2022.
In addition to the suspensions, X says it “removed or labeled” more than 10.6 million posts for violating its rules. Violations of the company’s hateful conduct policy accounted for nearly half of that number, with X taking action on 4.9 million such posts. Posts containing abuse and harassment (2.6 million) and violent content (2.2 million) also accounted for a significant percentage of the takedowns and labels.
While these numbers don’t tell a complete story about the state of content on X — the company doesn’t distinguish between posts it removes and those that it labels, for example — it shows that hateful, abusive and violent content are among the biggest issues facing the platform. Those are also the same issues numerous advertisers and civil rights groups have raised concerns about since Musk’s takeover of the company. In the report, X claims that rule-breaking content accounted for less than 1 percent of all posts shared on the platform.
The numbers also suggest there have been significant increases in this type of content since Twitter last shared numbers prior to Musk’s takeover. For example, in the last half of 2021, the last time Twitter shared such data, the company reported it suspended about 1.3 million accounts for terms of service violations and “actioned” about 4.3 million.
X previously published an abbreviated report in a 383-word blog post last April, which shared some stats on content takedowns, but offered almost no details on government requests for information or post removals. The new report is a significant improvement on that front. It says that X received 18,737 government requests for information, with the majority of the requests coming from within the EU and a reported disclosure rate of 53 percent. X also received 72,703 requests from governments to remove content from its platform. The company says it took action in just over 70 percent of cases. Japan accounted for the vast majority of those requests (46,648), followed by Turkey (9,364).